Caller Location LookupAdInsight Features:
When someone calls an AdInsight call tracking number, AdInsight tries to determine the location of that caller based on their telephone number, when it is available. This data is then stored along with the other call details and reported on.
This location data is then presented on a pie chart to indicate your most responsive locations and plotted on a UK map, so you can get a quick overview of your advertising campaigns catchment area.
This data is great when running national campaigns as it allows you to see which areas are actually responding to your advertisements. You can then use this data to focus in on the most responsive location.
Additionally it can also be used to identify where a particular local campaign has spilled over into surrounding areas. A particularly useful scenario is when tracking local PPC campaigns, as these usually generate untargeted traffic and call conversions.
