Can You Prove Your Marketing Efforts Produce More Sales?
Most online media agencies track various online sales and goals, like an ecommerce purchase or a newsletter subscription, but what about phone calls and sales made over the telephone?
We offer both Co-branded and White Label call tracking solutions* for agencies. It runs on your own domain and you set the price you charge your clients. Don’t be left in the dust, your competitors have already signed up!
The action of someone calling your clients' phone number can then be injected into an analytics program, like Google AnalyticsTM, to allow your online marketing to be truly accountable. Injecting this call data directly into your chosen analytics program provides a clearer picture of the overall performance of your marketing efforts and allows for more effective campaign optimisation.
You can use the valuable information provided by AdInsight to:
- Attract and Retain more customers and justify costs:
- Turn unconvinced prospects into solid customers, who spend more on your services. Retain at-risk accounts with accurate proof of performance and justify the cost of your services.
- Up-Sell:
- Prove that larger, more expensive campaigns generate better results compared to smaller ones.
- Optimise your clients’ websites better:
- With this additional conversion metric you can optimise your clients' websites better and help decrease their CPC for PPC campaigns and increase their conversion ratio.
- Take full credit:
- Identify and measure which of your client's online advertisements and keywords are generating calls.
Depending on your needs AdInsight's call tracking solution allows you to choose the level at which you would like to track your online marketing initiatives. You can simply define the difference between calls generated from SEO or PPC campaigns or alternatively you can use a much more granular approach and track calls generated from specific keyword phrases and specific PPC ads.
With AdInsight you can also track other forms of interactive and traditional advertising; like banners, rich media, email, direct mail and yellow pages.
Best of all AdInsight's WebRoute technology automatically inserts the correct telephone number into a clients website based on the referrer. All that is needed is to insert the provided JavaScript on the clients' website, so the setup couldn't be more simple.
As an agency you would have access to all your clients' call data which you could use to optimise their campaigns. You could also use this data for promotional material, by providing clear evidence of the successes you have had with your clients.
AdInsight's call tracking solution boasts the following range of features:
- Call counting
- Lead and sales tracking
- Full Call detail reporting
- Caller location lookup
- Call recording
- Over 4,500,000 local, free phone and non-geographic numbers available
- Missed call email notifications
- Instant number allocation and setup
- Google Analytics call tracking integration
- Web Route: Dynamic phone number replacement script
As an agency you could also have AdInsight fully integrated into any existing systems to seamlessly incorporate call tracking into your current operations.
There are several agency options available depending on your requirements. Contact us on 08449 10 90 20 to discuss these options in more detail.
*We currently have no white label call tracking packages available. They have been very popular and are currently sold out. Don’t worry you can still have our co-branded call tracking option, which includes all the same fantastic features as the white label option.
