The simple explanation of how AdInsight works:
- Your customer phones our tracking number
- We invisibly collect valuable data about the performance of your campaigns
- We send the call seamlessly to your business
- You save money by focussing on your successful advertising
In pictures: AdInsight process:
Below is a process diagram detailing how the AdInsight call tracking system works. Our system is invisble to your customer, who experiences no change to the way they contact you (apart from calling a unique telephone number), as AdInsight seamlessly gathers valuable reporting data about your marketing campaigns.
Hover your mouse over each numbered step of the process to view an explanation
The steps explained:
A prospect sees your advert which contains one of your AdInsight call tracking numbers.
Prospect calls AdInsight tracking phone number.
AdInsight instantly forwards the call to your existing business telephone system, invisible to you and your clients.
Your employees record the sales and lead information of the call by entering simple information into the handset at the end of the call. AdInsight then uses this information to provide you with in-depth knowledge of your advertising efforts.
You can access the information that AdInsight provides in real time, using the AdInsight web interface. You will also use this interface to add and remove tracking numbers.
You can also get AdInsight to inject the call data into your chosen web analytics software, like Google AnalyticsTM. This will then allow you to collect additional information like call conversion rates and the true value per visitor to your website.
If you have a website where prospects find your contact details, you can get AdInsight to automatically change the listed phone number based on where the visitor came from and what they searched for. This can then be used to pinpoint effective online campaigns that generate telephone calls. You can track visitors who come from natural search, pay per click advertising, email campaigns and all other forms of online advertising. With a small amount of extra work you can also track visitors who come from traditional advertising, like newspapers, radio and television.
If you would like more information about AdInsight you can call us on 08449 10 90 20. If you are ready to start saving money and increasing the effectiveness of your advertising you can sign up online and be up and running instantly.
