Call Tracking Solutions for Franchises

Are Your Franchisees Maximising Their Sales?

As you are well aware a franchisor is responsible for supporting and training their franchisees. The better your training the more productive the franchisee becomes at generating sales and ultimately this makes your franchise more successful and profitable.

Most franchisors count on their franchisees to give them feedback on sales and marketing initiatives that worked and then use this information across the entire network. However, this is crude information at best. The information is usually gathered by asking customers how they found the franchisee, which is not always accurate. There are also many other factors involved in the sales process from the medium used, to the ad copy, to the person who answered the sales call, etc.

AdInsight's call tracking solution allows a franchise to track their franchisees phone calls through to leads and sales and even the actual sales values. It has other features which allow for staffing optimisation and training and can also help the franchisee recapture lost leads.

The franchisee can also have access to this valuable call data, to ensure they maximise their sales by directly optimising marketing initiatives.

A franchise can use AdInsight's call tracking solution to:

Accurately monitor the sales and marketing initiatives of their franchisees.
Identify which advertising mediums generate the highest return on investment for their franchisees and train the network accordingly.
Identify and help struggling franchisees before it’s too late.
Identify trends in the market across all your franchisees.
Train franchisee staff using exemplary call recordings.
Test ad copy and various advertising campaigns before you role them out to your entire network.

You franchisees can use AdInsight's call tracking solution to:

Identify and eliminate ineffective advertising.
Recognise the most profitable advertising campaigns.
Identify which advertising campaigns have the best return on investment (ROI).
Negotiate better advertising rates using the performance data provided.
Isolate the areas that spend more on their products and/or services.
Follow-up on out of hours or missed calls, to recapture lost leads.
Discover staffing problems.

With AdInsight you can also track other forms of digital and traditional advertising, including; print media, radio, television, direct mail, banners, rich media, email, yellow pages, PPC and even organic search.

AdInsight boasts the following range of features:

AdInsight

Call Tracking Solutions for Franchises

Are Your Franchisees Maximising Their Sales?

Let us call you!