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Call Detail Reporting


All the details of a call are gathered and reported on, including:
  • Callers telephone number – When available the callers telephone number is stored for your records.
  • Destination – The destination of the call is show so you know who handled the call.
  • Call Source – The source of the call is known because each advertisement has a different telephone number.
  • Callers Location – When available the location of the caller is identified and reported on. This is a great feature for identifying and justifying campaign reach.
  • Time and Date of Call – The time and date of every call is logged.
  • Call Duration and Talk Time – The call duration and talk time of every call is logged. This data can be used to help identify staffing problems and campaigns that generate good quality leads.
  • Call Disposition – The disposition of each call is logged, so you can get a better understanding of how well your calls are handled. If you miss a call you can have AdInsight email you the callers’ details.